Voters got to know 86-year-old Emisa Small last week when she appeared on newspaper and television advertisements as the one-legged old woman sitting on a couch looking at an excavator tear down her home.
The only problem was no one asked Small if she wanted to be part of the United National Congress Alliance's campaign to unseat the People's National Movement.
As it is, Small is a PNM supporter, who plans to vote for the ruling party "if a car come to pick me up" on November 5.
And Small's daughter, Rita, is hopping mad.
She wants the UNC Alliance to stop running the ad, and for her mother to be compensated the same amount of money as any person whose image was used in a political ad would.
An official at the UNC-A's headquarters said the agency hired to produce the ad was the one to be blamed. The company was not named.
An advertising executive told the Express that Small should be paid.
According to the standards of practice for advertising agencies, someone should have asked Small's permission, told her what her image was to be used for, how long it would be used, and paid her if she agreed, the executive said.
Even if a building appears in an ad, permission must be given by the owner, the Express was told. The image of Small came from an incident back in April 2004, when the Land Settlement Agency moved on squatters at Union Hall, San Fernando.
That day, 31 houses were demolished and 130 people were left without a home.
It happened in the San Fernando West constituency of Prime Minister Patrick Manning.
Small was born without a right foot, and without her toes on her left foot.
Small's daughter said she knew nothing about the advertisement "until my grandson called. I was vex about it. I went to the newspaper office. I called the television station. Nobody could tell me how my mother end up there."
She said: "They make my mother looking like some kind of vagrant. Even if I had intention of voting (for the UNC A) I not going to now. They didn't give us a cent. If they had asked permission, it might have been different."
Typical muddercunt asshole nigger PNM supporter!! Typi-fucking-cal!!!
Doh care if the home mash up and she homeless, doh care if she cyar get medical attention for the foot, doh care if she have no fucking crix and saltfish to eat - no water, no food, no lights, no money, no cyat, no foot, no transport, no man, no muddercunt nothing - the ole creole going to vote for fucking PNM. But vex and complaining UNC-A didn't give dem 'a cent'.... Why the fuck yuh didn't ask PNM for money when dey mash down yuh latrine? Yuh daughter wasn't 'hoppin' mad fuh dat?
Talking bout the daughter - ...'I was vex about it, I went to the newspapers office, I called the TV station..."
If yuh didn't know better yuh would think she was looking for a job, or some handout, or a missing child. I would never guess she went thru so much cuz she mudder end up on an ad.
Hah!! And de daughter say the mother was looking like a vagrant in the ad.. isn't that how the average PNM supporter looks. Like a fucking vagrant because PNM cyar do a thing for anybody in this country.
Hmmm imagine becuz of these dense pack of asses PNM cud very well win the next election. We will have 5 whole years of this bullshit.
What a fucking grim and hopeless future!!